Is your agency ready for the holidays?
Like any home care staffing organization, you want to support the patients in your care.
You want to match them with caregivers and certified nurses whose values reflect their own, and who genuinely care about their health and wellness.
What better time than now to set an example in the way of giving back?
At Nurse2Help, we encourage you to go the extra mile as the year comes to a close. Thank the members of your team, and take stock of how your clients want to celebrate the holidays (if at all).
There’s a lot to focus on as we approach Thanksgiving, and work our way through the end of 2018. Here are three helpful tips to encourage a successful holiday season:
- Launch a holiday marketing campaign.
Why not capture your prospects’ attention with a holiday-themed marketing campaign? If you own or manage a caregiving agency, you can choose from a number of options to promote your business.
To ensure a successful campaign, think about what might appeal to your clients and prospects. Consider writing a direct mail piece outlining essential cold-weather safety tips, hosting an open house where community members can meet your staff, or even offering a special discount to be used within a specific timeframe. If you’re feeling extra-ambitious, you can aim for all three options—or leverage an entirely different approach.
- Throw an all-staff holiday party.
According to the National Retail Federation, consumers will spend an average of $1,007.24 during the 2018 holiday season.
What about your home care agency? Have you budgeted for a company-wide holiday party?
By investing in a year-end gathering, complete with employee awards and special gifts, you can help to build camaraderie within your team. From bowling to dinner to attending a comedy show, there are countless directions you can take as you plan your holiday event. Sitting down with your staff and expressing your appreciation will show your team just how much you care.
- Dot your i’s and cross your t’s.
Though it may sound trite, home care agencies shouldn’t underestimate the power of planning ahead—especially during a time of year when many team members go on vacation and communication falls to the wayside. At Nurse2Help, we recognize that the holidays are extremely busy—but November and December are just as important a time as any to make sure you have all your ducks in a row, so to speak.
So, take a moment to review your staffing, and see to it that you’ve incorporated client scheduling changes and caregiver time-off requests into your agency calendar. Make sure your accounting is in order for 2019. In addition, think about spending an afternoon picking up small gifts for patients, or scrawling handwritten thank-you notes detailing how much you value your clients’ business.
And above all else, don’t be afraid to join your clients and staff in celebrating the holidays.
Stay tuned for more tips, tricks, and resources from Nurse2Help. The Nurse2Help app lists hundreds of prescreened caregivers in the D.C., Maryland, and Virginia area. Please contact us for more information.